World without counterfeits… Is this some vague possible reality or a real possibility? There are many solutions on the market today that claim to give the best protection against counterfeits. But let us just pause there for a moment and ask ourselves – what does that mean? What is indeed “the best solution” and how can such solution “protect” the products? For many producers today counterfeiting is clear and present danger, and in order to make the correct decision how to protect products against counterfeiting we need to understand what is it that we are trying to protect against? What is counterfeiting? Only after having the clear understanding of the issue will we be able to develop protection for our products.

 

So, what is a counterfeit product? It is not just a product that is produced illegally somewhere in China or Russia. Counterfeit products can be defined as: (1) products that are produced completely illegally and such producers have no right to produce these products under specific brand names; (2) products that are produced legally in one country but are exported illegally to other countries; (3) production exceeding license production volumes (or official production volumes). Therefore, the quality of counterfeit products may very well be the same as that of original products, so consumers may not be negatively affected at all. It is the brand owners that are affected. 

 

As a result, producers attempt to solve counterfeiting problems individually. Unfortunately, such individual attempts are very often ineffective specifically because these are individual approaches and not joint efforts of different companies. Such lack of cooperation between various market players reduces the overall efficiency of anti-counterfeiting actions of each individual market player.

 

This is why Dintag Corporation Oy proposes joint anti-counterfeiting approach. In order to combat counterfeiting efficiently, it is important to develop the special tool that can be adopted by various market players and become the standard in different industries.

 

Dintag Corporation Oy proposes the unique and secure system called DINTAG that allows clear and safe product identification. We believe that only such secure and reliable product identification will allow producers and government authorities to clearly identify counterfeit products and efficiently control their local markets, and become the standard tool for end consumers to prevent unintentional purchase of counterfeit products.

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